How Do I Develop a Business Development Strategy? (Step-by-Step Guide)

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2025-11-18 15:40:55 -

A business development strategy is the master plan a company uses to identify new growth opportunities, build strategic partnerships, expand into new markets, and strengthen long-term competitive advantage. Unlike marketing (which drives demand) or sales (which closes deals), business development focuses on creating the pathways through which future demand and revenue can exist. A strong...

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