What Metrics or KPIs Should I Use to Measure Business Development...

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2025-11-18 15:42:12 -

What Metrics or KPIs Should I Use to Measure Business Development Success?

Business development often feels abstract compared to sales or marketing. Sales has closed deals. Marketing has lead volume. But business development? It deals with long-term relationships, partnership potential, market expansion, and strategies that take months—sometimes years—to mature. Because of this, one of the most common questions leaders ask is:“How do we measure...

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