What Budget or Resources Should I Allocate to Business Development...

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2025-11-19 19:12:13 -

What Budget or Resources Should I Allocate to Business Development Activities?

Introduction Business development is a long-term, strategy-driven function that aims to create new revenue streams, expand into new markets, build partnerships, and strengthen competitive positioning. But unlike marketing or sales — which have more established budgeting norms — business development (BD) often brings up a fundamental question: How much should we spend? This...

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