What Do I Do If the Prospect Isn’t Ready to Close Yet?

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2025-11-20 15:07:12 -

Introduction In an ideal sales scenario, every well-qualified prospect progresses steadily through the buying cycle, expresses confidence, and is fully prepared to move forward at the anticipated closing stage. However, in reality, prospects often reach moments of hesitation, uncertainty, or delay — even when they are genuinely interested in the solution. A buyer who is not ready to...

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