How Do Minority Groups Influence the Majority?

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2025-11-26 13:14:45 -

Introduction When people think about influence, they usually imagine the majority shaping the opinions or behaviors of the minority. After all, majorities hold power in numbers, norms, and cultural expectations. But one of the most fascinating discoveries in social psychology is that minority groups can — and often do — influence the majority, sometimes creating massive and lasting...

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