What Is Corporate Synergy and Why Is It Important?
A Comprehensive 3,000-Word Guide to Understanding, Measuring, and Leveraging Synergies in Mergers and Acquisitions Corporate synergy is a central concept in mergers and acquisitions (M&A). In fact, many deals fail or succeed based largely on whether anticipated synergies are realized. Yet, despite its importance, synergy is often misunderstood. Executives frequently overestimate potential...
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