How Do I Find Common Ground or Shared Interests in a Negotiation?

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2025-11-28 14:43:58 -

Introduction: Why Common Ground Is the Heart of Every Successful Negotiation Negotiation often gets portrayed as a battlefield. People imagine arguing, pushing, and fighting until someone gives in. In reality, the most effective negotiators focus not on conflict—but on common ground. Finding shared interests and areas of agreement is the key to: faster deals stronger...

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