What Is Prospecting in Sales?

أضاف وظيفة جديدة Business

2025-12-08 18:28:12 -

In sales, nothing meaningful happens until you find the right people to sell to. That first step — searching for potential customers — is called prospecting. And while "closing deals" gets more glamour, successful prospecting is the backbone of consistent sales. Without good prospects, even the best pitch will fall flat. This article explores what prospecting really means, why it's...

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