How Do I Qualify a Prospect?

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2025-12-08 18:47:19 -

Qualifying a prospect is one of the most critical steps in sales. It determines whether a lead is worth your time, whether they’re a realistic buyer, and whether pursuing them will result in a closed deal — or a wasted pipeline slot. For early-stage founders, new sales reps, and even experienced teams, poor qualification is one of the biggest causes of: long, unproductive...

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