How Do I Build Rapport With Customers?

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2025-12-15 17:44:32 -

Building rapport with customers is one of the most important — and misunderstood — skills in sales. Many people think rapport means being overly friendly or trying to impress. In reality, rapport is about trust, understanding, and comfort. When rapport is strong, sales feel natural. When it’s weak, every conversation feels like resistance. This article gives you a complete,...

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