What Is a Qualified Lead (MQL vs SQL)?

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a adăugat un sunet Business

2025-12-16 23:18:06 -

The term “qualified lead” is used constantly in sales and marketing — yet many teams don’t agree on what it actually means. This confusion causes one of the biggest problems in revenue growth: misalignment between marketing and sales. Understanding MQL vs SQL is not just about terminology. It directly affects: lead quality conversion rates sales...

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