What Is a Lead Magnet and How Do I Create One?
A lead magnet is one of the most effective tools in modern lead generation. When done correctly, it attracts the right audience, pre-qualifies prospects, and builds trust before a sales conversation ever begins. When done poorly, it attracts the wrong people and fills your funnel with low-quality leads. This article explains what a lead magnet is, why it works, the most effective types of lead...
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