What Is Programmatic Advertising?

added blog Marketing and Advertising

2026-01-06 14:27:19 -

The digital advertising ecosystem has grown increasingly complex over the past two decades. As websites, apps, and platforms multiplied, advertisers faced the challenge of managing large volumes of ad placements across many channels. Buying and selling digital ads manually became inefficient, time-consuming, and difficult to scale. To solve this problem, the advertising industry developed a...

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