What Is A/B Testing in Advertising?

added blog Marketing and Advertising

2026-01-06 15:21:46 -

In modern advertising, assumptions about what will work are no longer enough. Consumer behavior is complex, platforms are dynamic, and competition for attention is intense. What resonates with one audience may fail with another. To address this uncertainty, advertisers use A/B testing—a systematic approach to comparing variations of ads to determine which performs better. A/B testing,...

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