Who Is Considered the Father of Modern Advertising?

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2026-01-07 14:22:36 -

The title “father of modern advertising” is one of the most debated distinctions in the history of marketing. Advertising did not emerge from the work of a single individual; instead, it evolved over decades through experimentation, cultural shifts, technological change, and creative breakthroughs. Yet, when historians, educators, and practitioners use this phrase, one name appears...

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