What Is a Good CAC to LTV Ratio?

added blog Marketing and Advertising

2026-01-16 16:43:44 -

For any business, understanding the relationship between Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is critical. The CAC to LTV ratio is one of the most important metrics in growth strategy, marketing efficiency, and investor evaluation. It tells you whether your customer acquisition efforts are profitable, sustainable, and scalable. This article provides a detailed...

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