What Is Customer Acquisition in Marketing?

added blog Marketing and Advertising

2026-01-19 15:05:03 -

Customer acquisition is one of the central responsibilities of marketing. While sales may close deals and product teams may deliver value, marketing plays a critical role in attracting, educating, and converting prospects into customers. Understanding customer acquisition in marketing is essential for building sustainable growth, optimizing budgets, and aligning teams around measurable...

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