What Is Customer Acquisition for B2B vs B2C?

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2026-01-19 15:19:29 -

Customer acquisition looks very different depending on whether a business sells to other businesses (B2B) or directly to consumers (B2C). While the goal—acquiring customers—is the same, the process, cost, timelines, decision-makers, and strategies vary significantly. Understanding the differences between B2B and B2C customer acquisition is critical for building effective marketing...

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