What Is Product-Led Customer Acquisition?

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2026-01-20 17:02:27 -

Product-led customer acquisition (PLCA) is a growth strategy where the product itself is the primary driver of acquiring new customers. Instead of relying heavily on sales teams, paid advertising, or outbound marketing, product-led acquisition allows users to discover, experience, and adopt a product before ever speaking to a salesperson—or sometimes without speaking to one at all. This...

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