What Is a Remarketing Tag or Pixel? A Complete Guide to Tracking,...

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2026-02-12 00:15:35 -

What Is a Remarketing Tag or Pixel? A Complete Guide to Tracking, Targeting, and Optimization

Every successful remarketing campaign begins with one essential element: the remarketing tag or pixel. Without it, remarketing is impossible. A remarketing tag—also called a tracking pixel—is the technology that allows advertisers to identify website visitors, record their behavior, and place them into targeting audiences. It is the bridge between user activity and advertising...

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