How to Increase B2B Conversions? Most Funnels Don’t Have a...

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2026-05-21 13:11:29 -

How to Increase B2B Conversions? Most Funnels Don’t Have a Traffic Problem

A company once showed me a landing page that converted at 0.8%. They wanted copy tweaks. Button color theories had already entered the conversation. Someone in leadership was deeply committed to changing the CTA from “Book a Demo” to “Get Started Today,” as though verbs alone might resurrect pipeline performance. The real problem sat elsewhere. The page looked...

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