What Is B2B SaaS? The Business Model Quietly Rewiring Modern Work

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2026-05-21 13:56:40 -

A founder once described his software company to me as “basically Netflix, but for procurement workflows.” I understood what he was trying to do. Simplify complexity. Make enterprise software sound approachable. Instead, it exposed something oddly revealing about the way people talk about B2B SaaS. Everyone uses the term.Far fewer explain it clearly. Partly because the category...

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