How to Manage Customer Relationships? Most Companies Don’t...

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2026-05-21 15:54:16 -

How to Manage Customer Relationships? Most Companies Don’t Have a Communication Problem. They Have a Consistency Problem.

A client once forwarded me an email thread with the subject line: “Just checking in again.” It was the fourth follow-up from the same company in two weeks. Three different employees had contacted him separately. None appeared aware the others had already reached out. One asked onboarding questions despite the contract already being signed. Another pitched features the customer...

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