What Tools Help With B2B Automation? Most Companies Aren’t Automating Work. They’re Automating Confusion.
A COO once proudly walked me through his company’s automation stack. There were workflows everywhere. Lead-routing automations.Slack alerts.CRM triggers.Email sequences.Invoice synchronization.AI-generated summaries arriving every six minutes like operational confetti. The entire system looked impressively sophisticated. Then a prospect received three onboarding emails before signing...
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