How to Track Customer Behavior Without Losing Sight of the Human...

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2026-05-28 05:08:24 -

How to Track Customer Behavior Without Losing Sight of the Human Behind the Data

A few years ago, I sat in a meeting where someone proudly announced that the company now had “complete visibility” into customer behavior. The room nodded approvingly. Dashboards glowed across large screens. Heatmaps pulsed with color-coded certainty. Funnels displayed abandonment percentages with mathematical precision. Someone used the phrase “full-funnel behavioral...

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