What Are the Benefits of Licensing a Brand?

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2026-06-12 17:14:42 -

A strong brand is a peculiar asset. You cannot touch it. You cannot store it in a warehouse. You cannot place it on a truck and ship it across the country. Yet in many organizations, it is worth more than the buildings, machinery, inventory, and equipment combined. That reality creates an interesting question. If a brand has value, should that value remain confined to a single company?...

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