How Do I Solve the Chicken-and-Egg Problem on a Marketplace?

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2026-06-17 14:14:19 -

Few business challenges sound as innocent as the chicken-and-egg problem. The phrase itself feels almost playful. Harmless. Academic. Something discussed over coffee rather than in boardrooms. Marketplace founders quickly discover otherwise. Because behind that familiar expression lies one of the most stubborn obstacles in platform economics. Buyers want sellers. Sellers want buyers....

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