Building a Marketplace Business: Why the Hardest Part Isn't...

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2026-06-20 15:09:10 -

Building a Marketplace Business: Why the Hardest Part Isn't Technology

Most people imagine a marketplace begins with software. A website. An app. A payment gateway. A sleek interface connecting buyers and sellers. That assumption sounds reasonable. It is also one of the fastest ways to misunderstand marketplace businesses. The graveyard of failed marketplaces is filled with impressive technology. Beautiful platforms. Elegant user interfaces....

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