Scaling Marketplace Businesses: Why Growth Becomes More Difficult...

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2026-06-22 14:35:28 -

Scaling Marketplace Businesses: Why Growth Becomes More Difficult After Success

The hardest part of building a marketplace is getting it to work. The second hardest part is getting it to keep working. That distinction matters. A marketplace can achieve product-market fit, attract buyers, recruit sellers, and generate impressive transaction volume. Investors celebrate. The press takes notice. Leadership begins talking about expansion. And then something unexpected...

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