How Do Loyalty Programs Increase Retention?

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2026-06-25 15:40:55 -

A customer makes a purchase. Then another. And another. At first glance, it appears to be loyalty. But appearances can be deceiving. The customer may simply find the product convenient. Perhaps alternatives are limited. Perhaps switching feels like work. Or perhaps they haven't yet encountered a compelling competitor. True loyalty is something different. True loyalty exists when a...

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