Why Do Consumers Prefer On-Demand Services?

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2026-07-01 12:35:06 -

The most revealing customer interview I ever conducted wasn't about technology. It was about waiting. I asked a participant why they had switched from a traditional service provider to an app-based platform. I expected them to praise faster delivery, lower prices, or innovative features. Instead, they paused for a moment and said something surprisingly simple. "I just don't like wondering...

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