Why Are Subscription and On-Demand Services So Popular?

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2026-07-01 12:44:01 -

I still remember the first time I noticed the shift. It wasn’t in a boardroom or a strategy deck. It was in a small, ordinary moment: a friend casually canceled a cable subscription while sitting in a café, then immediately signed up for three streaming services on her phone. No hesitation. No sense of loss. Just substitution. When I asked her about it, she shrugged. “I...

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