What Is Customer Loyalty in Retail? The Most Misunderstood Asset in...

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2026-07-16 14:52:29 -

What Is Customer Loyalty in Retail? The Most Misunderstood Asset in Commerce

A customer buys coffee from the same café every morning. Another customer purchases running shoes from the same retailer year after year. A third drives past three competing stores to shop at a particular grocery chain despite similar prices and nearly identical products. Retailers often describe all three customers as loyal. The assumption seems reasonable. After all, they keep...

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