What Is Retail Analytics? The Science of Understanding Why...

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2026-07-17 14:39:05 -

What Is Retail Analytics? The Science of Understanding Why Customers Do What They Do

A retailer once celebrated a 15% increase in sales. The executive team was thrilled. The merchandising department claimed victory. Marketing pointed to a recent campaign. Store operations highlighted staffing improvements. Everyone had a theory. Everyone had a story. Then the analytics team looked deeper. The increase wasn't driven by more customers. It wasn't driven by better marketing. It...

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