How Do Retailers Use Social Media? The Most Successful Brands...

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2026-07-17 15:00:40 -

How Do Retailers Use Social Media? The Most Successful Brands Aren’t Selling Products. They’re Building Relevance.

A customer is standing in a store, holding a pair of sneakers. Before making a purchase, she opens Instagram. Not the retailer’s website. Not a product review platform. Instagram. She checks how people are styling the shoes. She looks for customer photos. She watches a short video from a creator she follows. She scans comments. She evaluates reactions. Only then does she decide to...

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