What Is Social Commerce? When Shopping Stops Looking Like Shopping

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2026-07-22 16:13:07 -

For most of retail history, commerce and conversation occupied separate spaces. You talked with friends. You watched entertainment. You read magazines. And then, when you wanted to buy something, you went shopping. Those activities were distinct. Today, they are increasingly inseparable. A consumer watches a makeup tutorial and purchases the featured products without leaving the video. A...

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