How Do Loyalty Programs Work? The Psychology Behind Getting...

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2026-07-22 16:54:37 -

How Do Loyalty Programs Work? The Psychology Behind Getting Customers to Come Back

Retailers spend enormous amounts of money attracting customers. Then they spend even more trying to keep them. That imbalance has always fascinated me. A company may invest heavily in advertising, promotions, influencer partnerships, search visibility, and customer acquisition campaigns. Yet after a customer finally makes a purchase, the relationship often enters its most important stage....

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