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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-11-03 15:06:23 -

Content Marketing Strategy: How to Build One That Works
Creating content is easy.Creating content that drives measurable business growth — that’s where strategy comes in. A well-defined content marketing strategy ensures every article, video, or social post serves a purpose. It aligns your efforts with real goals, so you’re not just posting “because everyone else is.” In this continuation, we’ll break down how...

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Dacey Rankins

toegevoegd een audio Business
2025-12-09 18:24:14 -

How Do I Create a Prospecting Plan?
Prospecting is only effective when it’s consistent.And consistency only happens when you use a clear plan — not random bursts of activity, not guessing, and not “whenever I have time.” A prospecting plan turns chaos into predictable pipeline.It tells you: Who you’re targeting How you’ll contact them When you’ll do the work What...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-09-20 15:33:02 -

How Do I Plan and Execute Effective B2B Marketing Campaigns?
Business-to-business (B2B) marketing campaigns are a different beast compared to consumer-focused initiatives. Unlike B2C, where buying decisions are often emotional and fast, B2B campaigns deal with longer sales cycles, multiple stakeholders, and higher-value deals. Planning and executing an effective campaign requires balancing strategy, creativity, and data-driven execution. This guide...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-09-22 14:06:59 -

How Do I Plan and Execute Effective B2B Marketing Campaigns?
Planning and executing an effective B2B marketing campaign is no small task. Unlike B2C campaigns, where the focus is often on quick conversions and emotional appeal, B2B marketing campaigns require precision, patience, and alignment across multiple stakeholders. Deals are higher in value, the sales cycles are longer, and decision-making is complex. This makes campaign strategy, execution, and...

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Dacey Rankins

toegevoegd een audio Business
2025-12-08 18:51:44 -

How Do I Write a Good Prospecting Email?
Prospecting emails are one of the most powerful ways to start conversations, book meetings, and generate sales — especially for founders, freelancers, SDRs, and anyone building early traction. But writing a good prospecting email is NOT about: ❌ long messages❌ generic introductions❌ “just circling back” lines❌ robotic sales language A good prospecting email is: ✓ short✓...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-09-22 15:39:57 -

Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?
It’s a familiar story in B2B organizations: marketing launches campaigns, invests in content, webinars, and paid ads, yet the results are disappointing. Leads are scarce, or the leads that do arrive fail to convert into opportunities. Sales teams complain, executives question ROI, and confidence in marketing wanes. The truth is that marketing absolutely works in B2B, but success requires...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-09-20 15:53:40 -

Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe inbound volume looks low. Maybe buyers aren’t converting as expected. This often sparks a critical question: Does marketing even work for B2B? The short answer: yes, B2B marketing works—but not if it’s misunderstood or misapplied. Unlike B2C, B2B buying cycles are longer,...

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Dacey Rankins

toegevoegd een audio Business
2025-12-09 17:17:07 -

What are the best prospecting strategies for B2B?
Prospecting is the lifeblood of B2B sales. No matter how good your product is, how polished your website looks, or how strong your pitch deck becomes—if you don't consistently find and engage the right prospects, your pipeline dries up. That’s why elite sales reps, SDRs, founders, and closers obsess over prospecting strategy. But “prospecting” is a huge category:...

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Dacey Rankins

toegevoegd een audio Business
2025-12-09 18:26:06 -

What Are the Biggest Prospecting Mistakes?
Prospecting is simple — but not easy.Most people don’t struggle because they lack talent. They struggle because they make predictable, avoidable mistakes that destroy their chances before the conversation even begins. Whether you’re cold calling, emailing, DM’ing, or networking, the majority of prospecting problems fall into a handful of categories: poor research, bad...

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Dacey Rankins

toegevoegd een audio Marketing and Advertising
2025-11-03 15:04:56 -

What Is Content Marketing and Why Does It Matter?
Content marketing has become one of the most powerful ways for businesses to attract, engage, and convert audiences online. In a digital world where attention is scarce and competition is fierce, content marketing allows you to build trust, demonstrate expertise, and drive profitable customer action — without shouting or spamming. But what exactly is content marketing? Why does it...

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