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How Should a Marketing Plan Vary for Different Contexts?Introduction Marketing plans are never one-size-fits-all. Every organization — whether it’s a fledgling startup, a global enterprise, a B2B service provider, or a B2C retailer — operates within a unique environment that shapes its marketing priorities, tone, channels, and execution. Understanding how to adapt a marketing plan to your business’s context is crucial for...0 Σχόλια 0 Μοιράστηκε 4χλμ. Views 0 Προεπισκόπηση
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How Should We Position and Market the Product?Launching a new product is not just about having something great — it’s about making sure the right people understand why it matters. That’s where positioning and marketing come in. You can have an innovative product, but if customers can’t grasp its value instantly or if it blends into the noise of competitors, your launch will struggle. Positioning defines how your...0 Σχόλια 0 Μοιράστηκε 7χλμ. Views 0 Προεπισκόπηση
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What Are the Best Customer Acquisition Strategies?There is no single “best” customer acquisition strategy that works for every business. The most effective approach depends on your industry, audience, business model, budget, and growth stage. What works for a B2C ecommerce brand may fail completely for a B2B SaaS company, and what works for an established enterprise may be unrealistic for a startup. This article explores the best...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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What Is Customer Acquisition for B2B vs B2C?Customer acquisition looks very different depending on whether a business sells to other businesses (B2B) or directly to consumers (B2C). While the goal—acquiring customers—is the same, the process, cost, timelines, decision-makers, and strategies vary significantly. Understanding the differences between B2B and B2C customer acquisition is critical for building effective marketing...0 Σχόλια 0 Μοιράστηκε 2χλμ. Views 0 Προεπισκόπηση
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What Should B2B Leaders Ask to Drive Growth and Refine Marketing Strategy?In today’s fast-moving business environment, B2B leaders face increasing pressure to deliver growth, adapt to changing buyer behavior, and navigate crowded markets. Marketing, once seen as a support function, is now central to driving revenue. But to unlock its full potential, leaders need to ask the right strategic questions—questions that uncover gaps, validate priorities, and...0 Σχόλια 0 Μοιράστηκε 5χλμ. Views 0 Προεπισκόπηση