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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-20 15:50:33 -

What Should B2B Leaders Ask to Drive Growth and Refine Marketing Strategy?
In today’s fast-moving business environment, B2B leaders face increasing pressure to deliver growth, adapt to changing buyer behavior, and navigate crowded markets. Marketing, once seen as a support function, is now central to driving revenue. But to unlock its full potential, leaders need to ask the right strategic questions—questions that uncover gaps, validate priorities, and...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-22 15:34:32 -

What Should B2B Leaders Ask to Drive Growth and Refine Marketing Strategy?
In B2B organizations, growth doesn’t happen by chance—it’s the result of disciplined strategy, constant measurement, and a willingness to adapt. Yet, many leadership teams fall into the trap of focusing only on surface-level metrics like quarterly revenue or lead volume. While important, these numbers don’t tell the full story. The most successful B2B leaders ask better...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-20 15:51:55 -

B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence
Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is rarely a solo effort. In fact, Gartner research shows that the typical B2B purchase decision involves 6–10 stakeholders. Each member brings unique priorities, objections, and levels of influence. For marketers, this means success depends not only on understanding the organization’s...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-11-03 15:06:23 -

Content Marketing Strategy: How to Build One That Works
Creating content is easy.Creating content that drives measurable business growth — that’s where strategy comes in. A well-defined content marketing strategy ensures every article, video, or social post serves a purpose. It aligns your efforts with real goals, so you’re not just posting “because everyone else is.” In this continuation, we’ll break down how...

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Dacey Rankins

ha aggiunto una foto Business
2025-09-22 15:27:27 -

How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in proximity, but divided by walls. Yet in a world where buyers are self-educating and moving fluidly between digital touchpoints, alignment between marketing and sales is no longer optional—it’s mission-critical. At the heart of alignment lies a shared understanding of the buyer’s...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-22 14:08:45 -

How Do I Craft Effective Content and Messaging That Scales?
In today’s digital-first landscape, businesses are not just competing on product features—they’re competing on content, communication, and clarity of message. In B2B especially, buyers expect highly relevant, educational, and trustworthy content before they even engage with sales. But the challenge for many organizations is this: how do you craft content and messaging that...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-20 15:36:11 -

How Do I Craft Effective Content and Messaging That Scales?
In B2B and B2C marketing alike, content is the engine that powers awareness, engagement, and conversion. But crafting messages that resonate deeply with your audience—and then scaling them across multiple channels, markets, and buyer personas—is one of the hardest challenges marketers face. Too often, companies produce one-off campaigns or generic content that doesn’t align...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-22 14:06:59 -

How Do I Plan and Execute Effective B2B Marketing Campaigns?
Planning and executing an effective B2B marketing campaign is no small task. Unlike B2C campaigns, where the focus is often on quick conversions and emotional appeal, B2B marketing campaigns require precision, patience, and alignment across multiple stakeholders. Deals are higher in value, the sales cycles are longer, and decision-making is complex. This makes campaign strategy, execution, and...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-20 15:33:02 -

How Do I Plan and Execute Effective B2B Marketing Campaigns?
Business-to-business (B2B) marketing campaigns are a different beast compared to consumer-focused initiatives. Unlike B2C, where buying decisions are often emotional and fast, B2B campaigns deal with longer sales cycles, multiple stakeholders, and higher-value deals. Planning and executing an effective campaign requires balancing strategy, creativity, and data-driven execution. This guide...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-22 15:30:12 -

How Do We Differentiate Our Brand in a Crowded B2B Market?
In today’s B2B landscape, the competition is fierce. Buyers are overwhelmed with messages from dozens—sometimes hundreds—of vendors, all claiming to be “innovative,” “customer-centric,” and “best-in-class.” In such a noisy market, the challenge isn’t just to be good at what you do—it’s to be different in ways that matter to...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-09-20 15:49:05 -

How Do We Differentiate Our Brand in a Crowded B2B Market?
The B2B market is more competitive than ever. With new entrants, commoditization of technology, and increasing buyer expectations, companies face the challenge of standing out. In fact, Gartner reports that 77% of B2B buyers describe their latest purchase as complex or difficult. To cut through the noise, businesses must go beyond generic marketing claims. True differentiation comes from a...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-15 19:00:51 -

How Is a Marketing Strategy Different from a Marketing Plan or Tactics?
Introduction Marketing is often described as both an art and a science, but one of the most persistent sources of confusion is the distinction between marketing strategy, marketing plan, and marketing tactics. Professionals, even experienced ones, frequently use these terms interchangeably — leading to misaligned campaigns, wasted budgets, and inconsistent messaging. Understanding the...

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