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What Is the Difference Between B2B and B2C? One Sells to Organizational Logic. The Other Sells to Human Emotion Under Time Pressure.A man buying toothpaste at a pharmacy and a procurement director approving a $250,000 software contract are both technically making purchasing decisions. But psychologically, the situations barely resemble each other. One decision may take: fourteen seconds partial attention mild brand familiarity The other may require: six months internal approvals legal review budget...0 Commentarios 0 Acciones 680 Views 0 Vista previa