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Dacey Rankins

добавлена новая статья Marketing and Advertising
2026-02-16 14:44:02 -

How Do I Exclude Converters from Retargeting? A Complete Guide to Smarter Targeting and Better ROI
One of the fastest ways to waste retargeting budget is continuing to show ads to people who have already converted. When customers see ads for products they just bought, it creates frustration, damages brand trust, and reduces campaign efficiency. Excluding converters—users who have completed your desired action—is a critical part of professional retargeting management. It ensures...

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Dacey Rankins

добавлена новая статья Business
2025-12-15 17:37:16 -

What Is CRM in Sales?
CRM is one of the most important concepts in modern sales — yet many people use it incorrectly or don’t understand it at all. Some think CRM is just “software.” Others see it as extra admin work. In reality, CRM is the backbone of scalable, predictable sales. If sales feels chaotic, stressful, or inconsistent, the problem is almost always a lack of proper CRM usage....

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Dacey Rankins

добавлена новая статья Business
2025-12-23 19:43:00 -

What Is Pipeline Management?
Pipeline management is the engine room of sales management. You can have great salespeople, strong leads, and a solid product — but without effective pipeline management, revenue becomes unpredictable, forecasting breaks down, and deals slip silently through the cracks. This article explains what pipeline management is, why it matters, how to manage a pipeline effectively, and best...

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Dacey Rankins

добавлена новая статья Business
2025-11-18 17:15:39 -

What Mistakes Should We Avoid in Business Development?
Business development (BD) is a critical driver of growth, revenue, and strategic expansion. Yet, even experienced professionals often fall into common pitfalls that reduce effectiveness and delay results. Avoiding these mistakes can mean the difference between a thriving BD pipeline and wasted resources. This article explores the most frequent mistakes in business development, why they occur,...

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