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Dacey Rankins

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2025-10-03 21:10:13 -

Are Facebook Ads Worth It in 2023? Pros, Cons, and Best Practices
Introduction Facebook Ads have been a cornerstone of digital marketing for more than a decade. With their precise targeting, massive reach, and cost-effective pricing, they’ve allowed businesses of all sizes to reach their ideal customers. But as of 2023, competition is tougher, privacy laws have evolved, and new platforms like TikTok and Instagram Reels have shaken the landscape. So,...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2026-01-22 19:39:06 -

Can I Run Facebook Ads Without a Business Page?
One of the most common questions new advertisers ask is whether it’s possible to run Facebook ads without creating or managing a Facebook Business Page. For freelancers, affiliates, local service providers, creators, and even some businesses, the idea of skipping the Business Page can be appealing. The short answer is: mostly no—but with important nuances. This article explains...

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Dacey Rankins

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2025-12-18 19:35:45 -

How Do Ads (Google & Facebook) Help Generate Leads?
Paid advertising is one of the fastest and most controllable ways to generate leads. When done correctly, Google Ads and Facebook (Meta) Ads allow businesses to place the right message in front of the right person at the right time — and measure every result. This article explains how ads generate leads, how Google and Facebook ads differ, what they cost, how ROI works, and how to set up...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2026-01-21 19:20:00 -

How Do I Optimize Facebook Ads?
Running Facebook ads is only half the battle. The real performance gains—lower costs, higher conversions, and scalable results—come from systematic optimization. Facebook advertising is not a “set it and forget it” channel. It is an iterative system that rewards advertisers who understand how to test, analyze, and refine campaigns over time. Optimizing Facebook ads...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2026-01-22 19:36:12 -

How Do I Retarget Website Visitors With Facebook Ads?
Most people who visit your website for the first time do not convert. They browse, compare, get distracted, or simply aren’t ready to take action yet. This is completely normal. Facebook website retargeting exists to solve this exact problem. Retargeting website visitors with Facebook ads allows you to reconnect with people who already showed interest in your brand. These users are...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-07 14:52:43 -

How Much Should You Spend on Facebook Ads to Be Successful?
Introduction Facebook advertising remains one of the most powerful digital marketing tools available. With nearly three billion active users across Facebook and Instagram, the platform gives businesses unparalleled access to their target audiences. But one of the most common questions business owners ask is: “How much should I spend on Facebook Ads?” The truth is,...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2025-10-03 20:42:34 -

How to Promote Your Small Business on Facebook (Organic + Ads Strategy)
Introduction Facebook is still one of the most powerful platforms for small business promotion. With over 2.9 billion monthly active users, it offers unmatched opportunities to reach potential customers, build community, and drive sales. But here’s the truth: organic reach on Facebook has declined significantly over the years. Businesses can no longer rely on posting alone. To succeed,...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2026-01-21 18:54:26 -

What Are the Best Practices for Facebook Ads?
Running Facebook ads without a clear set of best practices is one of the fastest ways to waste budget. While Facebook advertising can be highly effective for customer acquisition, it is also unforgiving: small mistakes in creative, targeting, structure, or optimization can significantly increase costs and reduce performance. Facebook ads are not about hacks or tricks. They are about applying...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2026-01-21 18:57:11 -

What Is Facebook Ads Manager?
Facebook Ads Manager is the core platform used to create, manage, analyze, and optimize advertising campaigns across Facebook, Instagram, Messenger, and Meta’s Audience Network. Every Facebook ad—no matter how simple or complex—is built, delivered, and measured through Ads Manager. For beginners, Facebook Ads Manager can feel overwhelming. For experienced advertisers, it...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2026-01-21 19:17:05 -

What Is the Difference Between Facebook Ads and Instagram Ads?
Facebook and Instagram are both owned by Meta, use the same advertising infrastructure, and are managed through the same Ads Manager. Because of this, many advertisers assume Facebook ads and Instagram ads are essentially the same thing. While they share many similarities, there are important differences in audience behavior, creative formats, performance patterns, and use cases that can...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2026-01-22 19:33:20 -

Can I Advertise Locally on Facebook?
Yes—you absolutely can advertise locally on Facebook, and in fact, Facebook is one of the most powerful platforms available for local advertising. Whether you run a restaurant, gym, dental clinic, real estate business, retail store, salon, service-based company, or local franchise, Facebook allows you to reach people based on precise geographic locations, behaviors, and interests in your...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2026-01-22 19:37:37 -

How Do Facebook Ad Auctions Work?
Every time you run a Facebook ad, you are not simply “buying space.” You are entering a real-time auction that happens billions of times per day across Facebook, Instagram, Messenger, and the Audience Network. Understanding how this auction works is critical to improving performance, lowering costs, and scaling campaigns effectively. Many advertisers assume that the highest bidder...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2026-01-22 19:48:54 -

How Do I Advertise on Facebook for Free?
One of the most searched questions about Facebook marketing is whether it’s possible to advertise on Facebook for free. With rising ad costs, stricter targeting, and increased competition, it’s understandable why businesses, creators, and startups look for ways to reach audiences without paying for ads. The honest answer is: you cannot run traditional Facebook ads for free....

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2026-01-20 17:24:24 -

How Do I Create a Facebook Ad?
Creating a Facebook ad is not just about designing a visual and pressing “publish.” It’s a structured process that combines strategy, audience understanding, creative development, budgeting, tracking, and optimization. Businesses that treat Facebook ads casually often waste budget, while those that follow a disciplined setup process consistently acquire customers profitably....

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2026-01-21 19:29:04 -

How Do I Create a Facebook Remarketing Campaign?
Facebook remarketing (also called retargeting) is one of the most powerful tools available for turning interested prospects into paying customers. While prospecting ads introduce your brand to new audiences, remarketing ads focus on users who have already interacted with your business—visited your website, watched your videos, engaged with your social media, or added products to their...

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Dacey Rankins

ha aggiunto una foto Marketing and Advertising
2026-01-21 19:08:06 -

How Do I Measure Facebook Ad Performance?
Running Facebook ads without properly measuring performance is like flying blind. You might be spending money, getting clicks, and seeing numbers move—but without understanding what those numbers mean, you can’t tell whether your ads are working, improving, or quietly wasting budget. Facebook Ads Manager provides dozens of metrics, but not all metrics are equally important. Some...

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