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Dacey Rankins

added blog Business
2025-10-03 21:10:13 -

Are Facebook Ads Worth It in 2023? Pros, Cons, and Best Practices
Introduction Facebook Ads have been a cornerstone of digital marketing for more than a decade. With their precise targeting, massive reach, and cost-effective pricing, they’ve allowed businesses of all sizes to reach their ideal customers. But as of 2023, competition is tougher, privacy laws have evolved, and new platforms like TikTok and Instagram Reels have shaken the landscape. So,...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-21 18:54:26 -

What Are the Best Practices for Facebook Ads?
Running Facebook ads without a clear set of best practices is one of the fastest ways to waste budget. While Facebook advertising can be highly effective for customer acquisition, it is also unforgiving: small mistakes in creative, targeting, structure, or optimization can significantly increase costs and reduce performance. Facebook ads are not about hacks or tricks. They are about applying...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-21 19:29:04 -

How Do I Create a Facebook Remarketing Campaign?
Facebook remarketing (also called retargeting) is one of the most powerful tools available for turning interested prospects into paying customers. While prospecting ads introduce your brand to new audiences, remarketing ads focus on users who have already interacted with your business—visited your website, watched your videos, engaged with your social media, or added products to their...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-22 19:36:12 -

How Do I Retarget Website Visitors With Facebook Ads?
Most people who visit your website for the first time do not convert. They browse, compare, get distracted, or simply aren’t ready to take action yet. This is completely normal. Facebook website retargeting exists to solve this exact problem. Retargeting website visitors with Facebook ads allows you to reconnect with people who already showed interest in your brand. These users are...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-22 19:40:42 -

How Do I Write Effective Facebook Ad Copy?
Facebook advertising is not won by targeting alone. Two advertisers can target the exact same audience, bid the same amount, and use the same placements—yet one ad performs 5× better than the other. The difference is almost always ad copy. Effective Facebook ad copy captures attention, creates relevance, builds trust, and moves users to act—often in just a few seconds of...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-21 19:22:39 -

How Long Should a Facebook Ad Campaign Run?
One of the most common—and costly—mistakes advertisers make with Facebook ads is ending campaigns too early or constantly restarting them. Many businesses judge performance after a day or two, panic when results fluctuate, and shut down campaigns before Facebook’s algorithm has had time to learn. Facebook ads are not instant machines. They require time, data, and consistency...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-22 19:47:09 -

What Are Common Facebook Advertising Mistakes?
Facebook advertising can be one of the most profitable marketing channels available—but it’s also one of the easiest places to waste money. Many advertisers blame Facebook, the algorithm, or competition when campaigns fail. In reality, poor performance almost always comes down to avoidable mistakes. Some of these mistakes are obvious. Others are subtle, technical, and easy to...

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