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Dacey Rankins

added blog Marketing and Advertising
2026-01-20 17:20:09 -

How Does Facebook Advertising Work?
Facebook advertising often looks simple on the surface—create an ad, set a budget, and launch. In reality, it is a sophisticated system driven by algorithms, auctions, data signals, and optimization models. Understanding how Facebook advertising actually works is essential for running profitable campaigns, controlling customer acquisition costs, and scaling effectively. This article...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-20 17:21:46 -

How Much Does Facebook Advertising Cost?
One of the most common questions businesses ask before running Facebook ads is simple but deceptively complex: How much does Facebook advertising cost? Some people hear that Facebook ads cost “a few dollars per day,” while others report spending thousands per month. Both can be true. The reality is that Facebook advertising does not have a fixed price. Costs vary widely depending...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-23 19:10:58 -

Is Facebook Advertising Worth It in 2026?
As we move deeper into 2026, one question keeps resurfacing among business owners, marketers, and founders: Is Facebook advertising still worth it? With rising ad costs, increasing privacy regulations, AI-driven changes, and fierce competition from platforms like TikTok, Google, and emerging retail media networks, many advertisers are unsure whether Facebook (now part of Meta’s...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-22 19:47:09 -

What Are Common Facebook Advertising Mistakes?
Facebook advertising can be one of the most profitable marketing channels available—but it’s also one of the easiest places to waste money. Many advertisers blame Facebook, the algorithm, or competition when campaigns fail. In reality, poor performance almost always comes down to avoidable mistakes. Some of these mistakes are obvious. Others are subtle, technical, and easy to...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-20 17:18:11 -

What Is Facebook Advertising?
Facebook advertising is one of the most widely used digital advertising methods in the world. Despite constant changes in algorithms, privacy regulations, and user behavior, Facebook (now part of Meta’s advertising ecosystem) remains a central platform for customer acquisition across industries. At its core, Facebook advertising allows businesses to reach targeted audiences with paid...

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Dacey Rankins

added blog Business
2025-10-03 21:10:13 -

Are Facebook Ads Worth It in 2023? Pros, Cons, and Best Practices
Introduction Facebook Ads have been a cornerstone of digital marketing for more than a decade. With their precise targeting, massive reach, and cost-effective pricing, they’ve allowed businesses of all sizes to reach their ideal customers. But as of 2023, competition is tougher, privacy laws have evolved, and new platforms like TikTok and Instagram Reels have shaken the landscape. So,...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-22 19:33:20 -

Can I Advertise Locally on Facebook?
Yes—you absolutely can advertise locally on Facebook, and in fact, Facebook is one of the most powerful platforms available for local advertising. Whether you run a restaurant, gym, dental clinic, real estate business, retail store, salon, service-based company, or local franchise, Facebook allows you to reach people based on precise geographic locations, behaviors, and interests in your...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-22 19:39:06 -

Can I Run Facebook Ads Without a Business Page?
One of the most common questions new advertisers ask is whether it’s possible to run Facebook ads without creating or managing a Facebook Business Page. For freelancers, affiliates, local service providers, creators, and even some businesses, the idea of skipping the Business Page can be appealing. The short answer is: mostly no—but with important nuances. This article explains...

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Dacey Rankins

added blog Business
2025-12-18 19:35:45 -

How Do Ads (Google & Facebook) Help Generate Leads?
Paid advertising is one of the fastest and most controllable ways to generate leads. When done correctly, Google Ads and Facebook (Meta) Ads allow businesses to place the right message in front of the right person at the right time — and measure every result. This article explains how ads generate leads, how Google and Facebook ads differ, what they cost, how ROI works, and how to set up...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-22 19:48:54 -

How Do I Advertise on Facebook for Free?
One of the most searched questions about Facebook marketing is whether it’s possible to advertise on Facebook for free. With rising ad costs, stricter targeting, and increased competition, it’s understandable why businesses, creators, and startups look for ways to reach audiences without paying for ads. The honest answer is: you cannot run traditional Facebook ads for free....

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Dacey Rankins

added blog Marketing and Advertising
2026-01-20 17:24:24 -

How Do I Create a Facebook Ad?
Creating a Facebook ad is not just about designing a visual and pressing “publish.” It’s a structured process that combines strategy, audience understanding, creative development, budgeting, tracking, and optimization. Businesses that treat Facebook ads casually often waste budget, while those that follow a disciplined setup process consistently acquire customers profitably....

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Dacey Rankins

added blog Marketing and Advertising
2026-01-21 19:08:06 -

How Do I Measure Facebook Ad Performance?
Running Facebook ads without properly measuring performance is like flying blind. You might be spending money, getting clicks, and seeing numbers move—but without understanding what those numbers mean, you can’t tell whether your ads are working, improving, or quietly wasting budget. Facebook Ads Manager provides dozens of metrics, but not all metrics are equally important. Some...

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Dacey Rankins

added blog Marketing and Advertising
2026-01-22 19:31:45 -

How Do I Reduce Facebook Ad Costs?
Facebook advertising can be incredibly powerful—but it can also become expensive fast if campaigns aren’t structured, optimized, and managed correctly. Many advertisers assume rising Facebook ad costs are unavoidable. In reality, high costs are usually a symptom of inefficiencies, not the platform itself. Reducing Facebook ad costs is not about cutting corners or slashing budgets....

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Dacey Rankins

added blog Marketing and Advertising
2026-01-21 19:22:39 -

How Long Should a Facebook Ad Campaign Run?
One of the most common—and costly—mistakes advertisers make with Facebook ads is ending campaigns too early or constantly restarting them. Many businesses judge performance after a day or two, panic when results fluctuate, and shut down campaigns before Facebook’s algorithm has had time to learn. Facebook ads are not instant machines. They require time, data, and consistency...

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