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Dacey Rankins

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2026-07-31 21:36:32 -

What Is Net Revenue Retention (NRR)?
There is a particular moment that reveals more about a company than a quarterly earnings call ever could. It happens quietly. No press release. No celebratory social post. No dramatic product launch. A customer renews. Then buys more. And then more again. The customer who could have left decides not only to stay but to deepen the relationship. That single decision sits at the heart of one...

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Dacey Rankins

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2026-07-31 21:47:23 -

How Do I Improve SaaS Customer Retention?
The most dangerous customer is not the one who complains. It is the one who goes silent. No support tickets. No angry emails. No public criticism. Just a gradual decline in engagement. Fewer logins. Less product usage. Missed onboarding milestones. And then, one day, a cancellation notice arrives. For many SaaS companies, retention feels mysterious because the final act receives all...

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Dacey Rankins

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2025-09-16 16:32:29 -

How Long Does It Take to See Retention Improvements?
When companies start investing in user retention strategies, one of the first questions leadership asks is:“How long will it take before we see results?” The answer depends on many variables, including your business model, customer lifecycle, and the types of changes you implement. Retention improvements rarely happen overnight, but with the right strategy, you can start seeing...

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Dacey Rankins

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2026-07-31 01:12:27 -

How Profitable Is a SaaS Business? The Surprising Economics Behind Recurring Revenue
A coffee shop serves a customer, collects payment, and starts over the next morning. A consulting firm completes a project, invoices the client, and begins searching for the next engagement. A manufacturer sells inventory, ships products, and hopes demand remains steady. A Software-as-a-Service (SaaS) company operates under a different logic entirely. The first sale is often the least...

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Dacey Rankins

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2026-07-31 01:18:11 -

What Are SaaS KPIs? The Numbers That Reveal Whether a Software Business Is Actually Healthy
A surprising number of SaaS companies know precisely how much revenue they generated last month and almost nothing about why. They celebrate growth. They track signups. They watch dashboards fill with colorful charts. Yet beneath those encouraging visuals, critical questions often remain unanswered. Are customers staying? Are they becoming more valuable over time? Is growth efficient?...

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Dacey Rankins

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2026-07-31 01:29:26 -

What Is Churn Rate? The Metric That Reveals Why Customers Leave and What Businesses Can Learn From It
A company celebrates a record-breaking quarter. New customers are arriving. Revenue is increasing. The sales pipeline looks stronger than ever. Then someone asks a simple question: “How many customers did we lose?” The room becomes quieter. Not because the answer is unavailable. Because the question changes the conversation. Growth tells one story. Retention tells another....

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Dacey Rankins

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2026-07-31 21:52:22 -

What Is Customer Success in SaaS?
The most important sale in SaaS happens after the contract is signed. That statement sounds counterintuitive, perhaps even backwards. For decades, businesses treated the sale as the finish line. Marketing generated awareness. Sales generated interest. Contracts generated revenue. Success was measured by how many customers entered the funnel and emerged on the other side. Subscription...

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Dacey Rankins

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2026-07-31 21:49:10 -

What Is Product-Led Growth (PLG)?
For decades, software companies followed a familiar script. Marketing generated awareness. Sales generated interest. Sales demonstrations generated confidence. Contracts generated revenue. The product entered the conversation surprisingly late. Customers often made purchasing decisions before fully experiencing what they were buying. Then something changed. A different model emerged....

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Dacey Rankins

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2026-07-31 21:49:17 -

What Is Product-Led Growth (PLG)?
For decades, software companies followed a familiar script. Marketing generated awareness. Sales generated interest. Sales demonstrations generated confidence. Contracts generated revenue. The product entered the conversation surprisingly late. Customers often made purchasing decisions before fully experiencing what they were buying. Then something changed. A different model emerged....

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Dacey Rankins

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2026-07-31 21:37:44 -

What Is the Rule of 40 in SaaS?
There is a peculiar tension at the center of every software company. Grow faster. Become more profitable. Do both. The problem, of course, is that these objectives often pull in opposite directions. Spend aggressively on sales and marketing, and growth accelerates—but profits evaporate. Tighten expenses to improve margins, and growth frequently slows. Executives debate. Investors...

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