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Dacey Rankins

added blog Marketing and Advertising
2026-01-13 13:55:16 -

What Is the Difference Between Google AdWords and SEO?
When businesses decide to invest in online visibility, they often encounter two dominant strategies: Google AdWords (now Google Ads) and Search Engine Optimization (SEO). Both aim to increase visibility on Google search results, attract users, and generate conversions—but they operate in fundamentally different ways. Many marketers and business owners mistakenly treat AdWords and SEO as...

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Dacey Rankins

added blog Marketing and Advertising
2026-02-04 17:36:36 -

What Is the Difference Between PPC and SEO?
Pay-per-click (PPC) advertising and search engine optimization (SEO) are two of the most important strategies in digital marketing. Both aim to increase visibility in search engines and drive traffic to websites, yet they operate in very different ways. Understanding the difference between PPC and SEO helps businesses choose the right approach, set realistic expectations, and build balanced...

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