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Dacey Rankins

added blog Business
2026-09-02 19:38:54 -

SaaS Examples: The Software Running Modern Businesses, One Subscription at a Time
The easiest way to understand SaaS is to stop thinking about software. Think about work instead. A salesperson opens Salesforce to see a customer’s history. A designer works in Figma. The finance team closes the books in NetSuite. Employees communicate through Slack or Microsoft Teams. Marketing schedules campaigns in HubSpot. Engineers push code through GitHub. Someone in HR is quietly...

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Dacey Rankins

added blog Business
2026-07-24 21:23:26 -

What Are Examples of SaaS? A Closer Look at the Software You Probably Use Every Day
Ask someone to name a software company, and they will often respond with a familiar brand. Microsoft. Zoom. Salesforce. Shopify. Google Workspace. Slack. The interesting part comes next. Ask them whether those companies sell SaaS, and the answer becomes less certain. That uncertainty is understandable. SaaS—Software as a Service—has become so deeply embedded in business and...

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Dacey Rankins

added blog Business
2026-09-02 19:48:37 -

SaaS Case Studies
A SaaS case study can look deceptively tidy. There is a problem. A company adopts software. A metric improves. The customer gives a quote. Everyone goes home satisfied. Real SaaS businesses are rarely that clean. Behind every impressive customer story is a chain of decisions: why the software was purchased, who resisted it, how quickly employees adopted it, what integration broke, which...

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Dacey Rankins

added blog Business
2025-09-04 12:17:08 -

What Is Good–Better–Best (Tiered) Pricing?
When businesses want to appeal to a broad range of customers while maximizing revenue, they often turn to good–better–best (GBB) pricing, also known as tiered pricing. This strategy provides customers with multiple options at different price points—usually a basic version, a mid-tier option, and a premium version. It’s a proven approach across industries ranging from...

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