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Dacey Rankins

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2026-07-28 22:59:30 -

How Do I Choose the Right SaaS Product? The Decision Framework Most Companies Skip
There is a peculiar irony in software purchasing. The more options become available, the harder decisions become. That seems backward. More choice should make it easier to find the perfect solution. Yet anyone who has ever evaluated customer relationship management platforms, project management tools, accounting systems, or marketing automation software knows the opposite is often true....

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Dacey Rankins

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2026-07-28 22:58:03 -

Is Every Cloud Application a SaaS Product? The Assumption That Keeps Confusing Businesses
There is a particular kind of mistake that becomes more common as an idea becomes more popular. People stop defining it. They assume everyone already knows what it means. The result is not clarity. It is confusion disguised as consensus. Cloud computing suffers from this problem constantly. Ask ten executives whether every cloud application is a SaaS product, and many will answer yes...

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Dacey Rankins

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2026-07-27 21:38:23 -

What Is SaaS Pricing? The Most Underrated Product Decision in Software
Software companies like to talk about innovation. Founders showcase product roadmaps. Product managers obsess over feature releases. Engineers debate architecture. Yet one of the most consequential decisions a software company makes often receives remarkably little attention outside executive meetings: pricing. That is curious because pricing does not merely determine revenue. It shapes...

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Dacey Rankins

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2026-05-21 13:59:19 -

How Do SaaS Companies Grow? Most of Them Confuse Motion With Momentum
A SaaS founder once showed me a slide titled Growth Engine. It featured arrows. Flywheels. Elegant loops connecting acquisition, retention, referrals, and revenue expansion in a way that implied growth behaved like a disciplined mechanical system. Six months later, the company was quietly rewriting pricing, restructuring onboarding, and trying to understand why customers loved signing up but...

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Dacey Rankins

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2025-08-21 16:36:33 -

How Do You Measure the Success of a Product Strategy?
A product strategy defines the long-term vision and roadmap for a product. But having a strategy on paper isn’t enough—it needs to deliver results. To determine whether a product strategy is effective, companies must measure success using clear metrics, qualitative insights, and strategic alignment. Without proper measurement, teams risk continuing down unproductive paths, wasting...

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Dacey Rankins

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2026-05-13 20:57:16 -

Service vs. Product-Based Business?
At some point, nearly every entrepreneur confronts the same uncomfortable question: Should you sell your time, or should you sell something that exists independently of you? The debate sounds simple initially. Services generate cash flow quickly. Products scale more efficiently. Services feel personal. Products feel leverageable. One model prioritizes relationships. The other prioritizes...

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Dacey Rankins

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2025-09-04 12:17:08 -

What Is Good–Better–Best (Tiered) Pricing?
When businesses want to appeal to a broad range of customers while maximizing revenue, they often turn to good–better–best (GBB) pricing, also known as tiered pricing. This strategy provides customers with multiple options at different price points—usually a basic version, a mid-tier option, and a premium version. It’s a proven approach across industries ranging from...

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Dacey Rankins

Ajouter une nouvelle offre d'emploi Marketing and Advertising
2026-01-20 17:02:27 -

What Is Product-Led Customer Acquisition?
Product-led customer acquisition (PLCA) is a growth strategy where the product itself is the primary driver of acquiring new customers. Instead of relying heavily on sales teams, paid advertising, or outbound marketing, product-led acquisition allows users to discover, experience, and adopt a product before ever speaking to a salesperson—or sometimes without speaking to one at all. This...

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Dacey Rankins

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2025-09-16 16:19:17 -

What Is User Retention and How Is It Measured?
In the world of digital products, growth isn’t just about acquiring users—it’s about keeping them engaged over time. This is where user retention becomes one of the most important metrics for product managers, marketers, and business leaders. Retention reveals whether customers find ongoing value in your product. Without strong retention, even the best acquisition campaigns...

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Dacey Rankins

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2025-08-28 17:39:19 -

What Product Metrics Do You Actually Keep Track of and How Often Do You Review the Numbers?
Every successful product team knows that data is the compass guiding their decisions. Without metrics, product development risks becoming a guessing game rather than a strategic, informed process. But with so many data points available, one of the most common challenges for teams is deciding which product metrics matter most and how frequently they should be reviewed. This article will explore...

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