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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-09 05:08:47 -

How do brands affect decisions?
How Do Brands Affect Decisions? The Choice That Feels Personal A person stands in front of a shelf filled with nearly identical products. The ingredients are similar. The prices differ only slightly. The functional differences are difficult to detect. Yet the decision feels obvious. One brand simply feels better. More trustworthy. More familiar. More appropriate. The interesting...

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Dacey Rankins

added blog Business
2026-05-26 17:14:23 -

How to Increase Online Sales
A founder once told me her ecommerce problem was traffic. “It’s simple,” she said. “We just need more people visiting the site.” The site already had traffic. Thousands of visitors every week, drifting through beautifully photographed product pages before disappearing into the digital wilderness with the eerie silence of shoppers escaping through a side exit....

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Dacey Rankins

added blog Business
2026-05-26 16:45:08 -

Why Do Customers Buy Products Online?
At 11:47 p.m., someone buys a weighted blanket after watching half a documentary they weren’t even enjoying. A college student orders protein powder while pretending to study for economics. A father standing in a grocery store parking lot panic-buys noise-canceling headphones because he cannot survive one more cross-country flight with twin toddlers asking whether clouds are touchable....

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Michael Pokrovski

added blog Decision Making and Problem Solving
2026-06-09 05:06:28 -

Why do discounts and sales work?
Why Do Discounts and Sales Work? The Strange Power of a Crossed-Out Number A person walks into a store and sees two price tags. The first says: $100 The second says: $150 → $100 The final price is identical. Yet the second offer feels significantly more attractive. Nothing about the product changed. Nothing about the amount paid changed. Only the comparison changed. And that...

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